Hub-Bub Student Consulting Project
Interview with Cate Ryba, Executive Director, HUB-BUB
by Caroline Winn '15
Wofford students pose with members of the HUB-BUB Board of Directors. From left to right: Lizabeth Zack, Ximena Herrera, Kerry Ferguson, Jonathan Franklin (student), Becky Salami (student), Will Cappelmann (student), William Ross (student), Lindsey Baker (student), Dana Nobles (student), Cate Ryba, Colleen Ballance, Andrew Green and Eric Kocher.
A small team of Wofford students recently completed a consulting project for HUB-BUB, a local Spartanburg
organization that actively seeks to promote the arts by encouraging community
engagement. HUB-BUB began with a guerrilla marketing campaign – which has led
thousands to its website – and has grown to be wildly successful. Currently, HUB-
BUB hosts over 100 nights of art, culture, and entertainment a year.
Cate Ryba, a Spartanburg native, is the Executive Director at HUB-BUB. She has
a thorough background in arts, communication, and urban planning. She is an
innovator who has created multiple events for the local community. We asked Cate to talk with us about her experience working with Wofford and The Space to Consult.
What is HUB-BUB’s mission?
"HUB-BUB was created by the city of Spartanburg in 2005. It was an initiative
geared to draw and keep more young people in the Spartanburg area. In order to
accomplish this, we work to boost the arts community. Our performance venue and
art gallery, The Showroom, hosts music, film, and art events throughout the year.
Through our artists-in-residence program we bring emerging artists from all over
the country to live in downtown Spartanburg and complete community projects.
Essentially, we are here to serve the community of Spartanburg."
What did the consulting team do for HUB-BUB?
"HUB-BUB has not evaluated how we meet our mission in a scientific way. We will
be going through a strategic plan in February, and we need information about how
effective our efforts have been. We need to know who comes to our events, how
often people visit, and what people have enjoyed. The students found out how and
if we were meeting our goal. They gave us a really fantastic, polished presentation
of their work and the survey that they did. We will be using the data as part of our
strategic planning process. We received a lot of valuable information from this
consulting project. It was really helpful for us, and it was nice to hear feedback from
college students, who are a large part of our demographic. Their research helped
connect us further to the college community. For example, one of the students in the
consulting group runs the open-mic night at Wofford, SKATE, and next spring they
are going to do a session here at HUB-BUB. It is very exciting for us to grow those
connections, as well."
Why did you choose to work with Wofford students?
"Working with The Space helped us meet our goal of supporting young creative
people. We love to have community partners. We’ve worked with Wofford on few
other projects and we hope to continue to harness the brainpower and knowledge
of the Wofford community."
Would you partner with The Space again?
"Oh, for sure. In fact, two Wofford students are doing their 2014 Interim with us. One
student is a finance major, and she will be looking at our cash flow procedures and
helping us figure out inventory and processing. Another intern is cataloging the
public art opportunities in downtown Spartanburg. We are looking forward to more
interns from Wofford in the future! We are also partnering with The Space, The Iron
Yard and the Chamber of Commerce on the Upstate’s first Startup Weekend event