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Fowler to join Wofford College senior staff in marketing, communications

Wednesday, June 08, 2005

SPARTANBURG, S.C. – Dr. Don Fowler, a 1957 Wofford College graduate, will join the college’s senior staff this summer, serving as special assistant to the president for marketing and communications. The former member of the board of trustees will continue to serve as chairman of the Columbia-based firm of Fowler Communications Inc.

“Don’s role at Wofford will involve the development of an integrated marketing plan for the college,” said President Benjamin B. Dunlap. “He will work with our faculty, staff and student leaders to create a clearer image of the college, focusing on its primary purpose of providing the highest quality possible for undergraduate liberal arts education. A corollary goal will be to broaden Wofford’s excellent reputation throughout and beyond the Southeast, help recruit highly qualified students, and enhance the college’s reputation so that it will be in a more advantageous position for fundraising.

“Don has been working professionally in the fields of communications, marketing and public policy for 30 years, and he knows Wofford thoroughly as an alumnus, an adjunct faculty member, and as a trustee,” Dunlap continued. “Needless to say, we feel extremely fortunate that he is willing to come home to Wofford and help move the college ahead.”

An outstanding basketball player and president of the student body his senior year, Fowler earned a degree in psychology from Wofford, and he is a member of Phi Beta Kappa. For his master’s and doctoral degrees, he attended the University of Kentucky, a pioneering institution in the disciplines of political science and public administration. He has taught public administration and American politics at the University of South Carolina since 1964, and has taught at Wofford from time to time. He is also a retired colonel in the U.S. Army Reserve and a graduate of the U.S. Army War College.

Fowler and his communications agency have handled state and federal government relations projects for a diverse group of clients. He also has carried out marketing studies, advertising, public relations and marketing programs for national and international clients. For many years, he has been actively involved in government and politics. He served as the chief executive of the 1988 Atlanta Democratic National Convention and of the Democratic National Committee.

He has written numerous articles for professional and trade journals as well as local, regional and national periodicals. A few examples include “Whither the Solid South?” in the Harvard Review; and the “State of Political Parties in America,” a paper presented to the American Political Science Association.