26 Reasons Why Networking is Important

When people hear the word "networking," the either immediately think of its usefulness in a job search or to a person who works in sales. Here are 26 reasons why networking is important regardless of your employment status or field. These answers were given by participants in networking workshops.

Sales related

1. Maintaining relationship with current customers
2. Meeting new prospects
3. Getting referrals to new prequalified prospects
4. Receiving referrals to other departments at current customers
5. Word of mouth publicity
6. Creating ambassadors who will tell about you and connect you with the right prospects

Non-sales related

7. Finding a new job
8. Finding a new employee or colleague
9. Getting to know the right people who can help you with your career
10. Attracting the right organisations to form partnerships with
11. Notifications when there are important changes (for example when legislation changes)
12. Up-to-date information for work-related topics
13. Knowing about new trends
14. Receiving more visibility as a person or an organisation
15. Attracting more opportunities
16. Getting new ideas, new insights and new wisdom
17. Getting another perspective
18. Door openings to people you won’t be able to reach on your own
19. Enrichment in every possible way
20. Doing things with more fun
21. Developing as a person
22. Developing as an organisation
23. Attracting the right mentors
24. Having a filter ( people from your network) for the massive amounts of information on the Internet and elsewhere
25. Receiving more invitations to (the right) events as a participant, speaker or co-host
26. Security net when something happens:

  • When you are without a job
  • When you have too much work
  • On a personal level (getting the kids out of school, help when renovating your house, babysitter, etc.)
* By Jan Vermeiren, the founder of Networking Coach