The Space to: Consult
Michelin Pricing Project
The Space to: Consult needs 4 students to conduct a consulting engagement. Students of all majors and class years are welcome, but as this project requires data analysis and calculation, a background in economics and math is highly recommended. Consultants should expect to work 6 to 10 hours per week depending on the stage of the engagement. Miche
Project Advisor: Scott Cochran
Students should contact Scott Cochran (email@example.com) by Friday, October 4 with questions or to indicate their interest.
In the past two years, Michelin has changed its pricing strategy and has taken multiple price decreases. These changes have led to improved value to the customer and increased in-market competitiveness. In this consulting engagement, students will work with Michelin to analyze the current consumer price elasticity and to determine what changes, if any, need to be made to Michelin’s pricing strategy. Work on this project will begin as soon as a team is assembled and is estimated to last 2-3 weeks.