Kent Christian '00
Senior Manager, Marketing
National Basketball Association, London, United Kingdom
EDUCATION:
B.A., Wofford College (2000)
CAREER HIGHLIGHTS:
During interim of his senior year at Wofford, Christian successfully completed an internship at SFX Sports, a leading sports marketing agency based in Washington, D.C. Upon graduation, Christian began his career working in the corporate consulting division of SFX Sports working on the account teams for Staples, Claritin & Heinz. Christian was responsible for negotiating sponsorshiop deals with team and league executives from the NBA, MLB and NFL as well as responsible for negotiating endorsement deals with numerous high-profile athletes. In 2002, Christian moved to the new SFX Sports headquarters in New York city, managing the account for CBS Sports and the NCAA, where he worked closely with corporate partners Coca-Cola, General Motors and AT&T.
In January 2005, Christian accepted a job in the Global Marketing Parnerships division of the NBA, managing the marketing efforts for NBA partners Nike, Coca-Cola and Anheuser-Busch. Christian moved to London in 2007 to help open a new NBA office, serving as the headquarters for Europe, Africa and the Middle East. In his current role, Christian is responsible for marketing the NBA throughout the region, managing partners Nike and Coca-Cola and developing grassroots initiatives to grow the game of basketball overseas.