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Records of the Office of Evaluation, Planning and Marketing 

Wofford College.
Records of the Office of Evaluation, Planning and Marketing
Record Group 720
6 cubic feet, in 6 boxes
1965-2008

Records of the Institutional Self-Study
Record Group 721
2 Cubic feet, in 2 boxes

Records of the Communications Office
Record Group 730-731
2 Cubic Feet, in 2 boxes

Wofford Today, 3 linear feet, on shelves

Historical note: The College’s efforts at planning and evaluation, institutional research, marketing, and communications have evolved through the years, and in the early 1990s were brought together under the direction of Vice President Larry T. McGehee. The Public Relations, News Service, and Communications functions have evolved into the Office of Communications. The Office of Institutional Research and Evaluation has, since the early 1990s, conducted research about the college and other regional colleges and universities for benchmarking purposes. In his 23 years at Wofford, Dr. McGehee oversaw the college’s first major efforts at long-term strategic planning, culminating in the 1987 Masterplan and several subsequent revisions. He also oversaw relations with the F. W. Olin Foundation and with the Bonner Foundation.

Organization: The Records of the Vice President for Planning and Marketing are organized into 9 series: Office files and Special Events; the Olin Foundation; Bonner Foundation; Planning; The Masterplan; Marketing; Rankings; Communications Office; and Webmaster. Institutional Self-Studies form an additional record group (RG 721). Additional records generated by these offices may be found in the Communications Office Press Release series (RG 730), the College Calendar series (RG 731) and in the Wofford Towers/Wofford Today series (RG 732). These latter series are oriented toward publication rather than administrative content.

Scope and Content note: The contents of Record Group 720 are administrative in nature. The Planning Series includes a number of studies prepared by college officials and outside consultants, and also encompasses the preparation and revision of the 1987 Masterplan entitled “To Improve Quality.” The Marketing series documents the college’s efforts to present itself to its constituencies. The Rankings Series includes the various US News and World Report and Petersen’s Guides rankings. The Communications Series contains a number of memoranda relating to the history of the Public Relations and Communications offices. The Bonner Foundation and Olin Foundation series document the relationships between the college and these two foundations, which were largely managed by Dr. McGehee. The Olin Foundation series includes several proposals to the foundation, the rejection of one of which led to the college’s 1987 Masterplan and subsequent revisions. Other Olin Foundation files may be found in the Records of President Joab M. Lesesne. The Bonner Foundation series parallels other files in the Campus Ministry records, and documents the development of the Bonner Scholars program.

Access: Unrestricted

Cite As: Records of the Wofford College Vice President for Planning and Marketing or the Wofford College Office of Communications

Finding Aid: Folder listing

Location: Archives, Sandor Teszler Library, Wofford College, Spartanburg, SC 29303-3663

Related material: Papers of Joab M. Lesesne,

Administrative notes: Materials received by transfer from the Vice President for Evaluation, Planning, and Marketing, from the Executive Director of Communications, and from the Director of Institutional Research. Processed December 2008 by Phillip Stone to account for new materials.

Box 1:
Series 1 – Office Files
1. EPM-Office Files-Correspondence
2. EPM-Office Files-Benchmark Survey 1986
3. EPM-Office Files-History, Chair of
4. EPM-Office Files-Library Press
5. EPM-Office Files-Wofford 150th Anniversary
6. EPM-Office Files-Wofford History
7. EPM-Office Files-Bell Project
8. EPM-Office Files-Sullivan Awards
9. EPM-Office Files-Presidential Search 1999-2000
Special Events
10. EPM-Office Files-Events -Science Dedication
11. EPM-Office Files-Events-Lesesne Retirement
12. EPM-Office Files-Events-Presidential Inauguration
13. Tradition and Practice of Civic Responsibility
14. Ethos Council – Campus Reader, 1997
15. Ethos Council – Action Plan, 1997
16. Administrative Job Descriptions, 1997
17. Board of Visitors concept

Series 2 – Bonner Foundation
1. EPM-Bonner-Correspondence, 1991
2. EPM-Bonner-Correspondence, 1992
3. EPM-Bonner-Correspondence, 1993
4. EPM-Bonner-Correspondence, 1994
5. EPM-Bonner-Correspondence, 1996
6. EPM-Bonner-Correspondence, 1997
7. EPM-Bonner-Correspondence, 1998
8. EPM-Bonner-Correspondence
9. EPM-Bonner-Bonner Handbook 1992-1993
10. EPM-Bonner- 1998 Grant Proposal
11. EPM-Bonner-Twin Towers 1996-1997
12. EPM-Bonner-Campus Compact
13. EPM-Bonner-Improving the Quality of Public Life
14. EPM-Bonner-Twin Towers Reports
15. EPM-Bonner-2003 Annual Report

Box 2:
Series 2 – Bonner Foundation, continued
EPM-Bonner-1994-1995 Annual Report
EPM-Bonner-1995-1996 Annual Report
EPM-Bonner-2004 Annual Report
EPM-Bonner-Service Learning Interim

Series 3 – Olin Foundation
1. EPM-Olin-Correspondence, 1984-1989
2. EPM-Olin-Proposal (Rejected, 1985)
3. EPM-Olin-Proposal 1988
4. EPM-Olin-Proposal, Final 1989
5. EPM-Olin-Proposal, Final 1989
6. EPM-Olin-Lesesne Address, 1989
7. EPM-Olin-Post-Award Correspondence 1989-1991
8. EPM-Olin-Correspondence, 1991-1992
9. EPM-Olin-Olin Dedication-Planning
10. EPM-Olin-Olin Dedication-Overture
11. EPM-Olin-Olin Dedication-Symposium
12. EPM-Olin-Olin Dedication-Press Coverage
13. EPM-Olin-Olin Dedication-Thank You Letters
14. EPM-Olin-Olin Dedication-Congratulation Messages
15. EPM-Olin-Proposal 1995 (Rejected)
16. EPM-Olin-Correspondence 1995-2000
17. EPM-Dedication Photographs
18. EPM-Science Task Force, 1993
19. EPM-Science Task Force Think Grand!

Series 4 – The Masterplan
1. EPM-Masterplan-Planning, 1986
2. EPM-Masterplan-Springmaid Retreat, 1986
3. EPM-Masterplan-1986 Retreat Notes
4. EPM-Masterplan-Committee Minutes, 1987
5. EPM-Masterplan-Retreat Notes-Responses
6. EPM-Masterplan-Planning Correspondence, 1986-1987
Box 3:
7. EPM-Masterplan-Task Force Members
8. EPM-Masterplan-Task Force Meetings
9. EPM-Masterplan-Task Force Meetings
10. EPM-Masterplan-Task Force Meetings
11. EPM-Masterplan-Task Force Meetings
12. EPM-Masterplan-Task Force Meetings
13. EPM-Masterplan-Rough Draft 1987
14. EPM-Masterplan-Focuses & Objectives
15. EPM-Masterplan-Computing
16. EPM-Masterplan-Academic Planning
17. EPM-Masterplan-Student Life Planning
18. EPM-Masterplan-Physical Facilities
19. EPM-Masterplan-External Relations
20. EPM-Masterplan-Athletics
21. EPM-Masterplan-Research/Development
22. EPM-Masterplan-EPM Mailing #1 June 12, 1986
23. EPM-Masterplan-EPM Mailing #2 June 23, 1986
24. EPM-Masterplan-EPM Mailing #3 July 3, 1986
25. EPM-Masterplan-EPM Mailing #4 July 15, 1986
26. EPM-Masterplan-EPM Mailing #5 July 19, 1986
27. EPM-Masterplan-EPM Mailing #6 July 22, 1986
28. EPM-Masterplan-EPM Mailing #7 August 21, 1986
29. EPM-Masterplan-EPM Mailing #8&9 September 10-11, 1986
30. EPM-Masterplan-EPM Mailing #10 September 15, 1986
31. EPM-Masterplan-EPM Mailing #11 September 25, 1986
32. EPM-Masterplan-EPM Mailing #12 September 29, 1986
33. EPM-Masterplan-EPM Mailing #13 October 8, 1986
34. EPM-Masterplan-EPM Mailing #14 October 16, 1986
35. EPM-Masterplan-EPM Mailing #15,16&17 October 29, 1986
November 6,11 1986
36. EPM-Masterplan-EPM Mailing#18 November 18, 1986
37. EPM-Masterplan-EPM Mailing#19 December 8, 1986
38. EPM-Masterplan-EPM Mailing#20,21 December 15, 1986
39. EPM-Masterplan-EPM Mailing#22,23,24 February 5,20,23, 1987
40. EPM-Masterplan-Handouts, 3/19/1987
41. EPM-Masterplan-EPM Mailing#25,26,27 March 9,10,20 1987
42. EPM-Masterplan-EPM Mailing#28,29,30 April 3,6,8 1987
43. EPM-Masterplan-EPM Mailing#31 April 27, 1987
44. EPM-Masterplan-January 30-31 Retreat
45. EPM-Masterplan-Kanuga Retreat Information
46. EPM-Masterplan-Planning-To Improve Quality 1987
47. EPM-Masterplan-Board Meeting, October 1987
48. EPM-Masterplan-Masterplan Implementation, January 1988

Series 5 – Planning
49. Survey Report-University Senate-Methodist Church 1960
50. Survey Report-University Senate-Methodist Church 1960, Copy 2

Box 4:
Series 5-Planning, continued
51. EPM- Ten Year Plan 1963
52. EPM-Planning-Institutional Research, 1970
53. EPM-Planning- Action Force 1976-1980
54. EPM-“About Wofford College” 1982 (1of 2)
55. EPM- “About Wofford College” 1982 (2of2)
56. EPM-New York Times Questionnaire 1986
57. EPM-Report on Admissions Materials Survey 1986
58. EPM-Planning To Improve Quality 1987
59. EPM-Planning-“Take Four Giant Steps into the Future” March 1988
60. EPM-Planning-EIS Correspondence 1988
61. EPM-Planning-Computing 1988
62. EPM-Planning-To Improve Quality 1989 Revision
63. EPM-Planning-To Improve Quality 1994 Revision
64. EPM-Planning-Gingrich Report, Milliken Science Hall, 1990
65. EPM-Planning-“Think Grand: A Conceptual Plan for the Future of the Sciences at Wofford College”, 1993
66. EPM-Planning- Reconnaissance of Campus Community- Feingold & Associates 1995
67. EPM-Planning-To Improve Quality 1996 Review
68. EPM-Planning-Cross-Functional Teams, 1997
69. EPM-Enrollment Taskforce 1996-1997
70. EPM-Planning-EIS Correspondence 1997
71. EPM-Planning-Materials for the EPM Committee on the Board, May 5, 1997
72. EPM-Planning-Wofford’s Vision, May 1997
73. EPM-Planning-EIS Draft, 1997
74. EPM-Planning-Retreat, 1997
75. EPM-Planning-Educational Improvement Strategy, 1997 (Draft)
76. EPM-Planning-Educational Improvement Strategy, 1998
77. EPM-Planning-CIRP Survey Results 1995
78. EPM-Planning-College Guide Survey Response 1995
79. EPM-Planning-Admission and Enrollment Audit, 1996
80. EPM-Planning-Survey Results 1997 Evaluation
81. EPM-Planning-Henry Freeman Admissions Interview Summaries 1998
82. EPM-Planning-CIRP Survey Results 1999
83. EPM-Planning-Admitted Student Questionnaire 1999
84. EPM-Planning-Educational Improvement Strategy, 2000
85. EPM-Planning-Princeton Review 2000 Data
86. EPM-Planning-CIRP Survey Results 2001
87. EPM-Planning-Educational Improvement Strategy 2001

Box 5:
Series 6 – Marketing
1. EPM-Marketing-Wofford In Fact [Early 1950s]
2. EPM-Marketing-This Is Wofford [Mid 1950s]
3. EPM-Marketing-Wofford College: A Christian College of Arts and Sciences (includes map) [Mid-1950s]
4. EPM-Marketing-Wofford College: Gateway to Education, 1957
Wofford College viewbook [1960]
5. EPM-Marketing-Wofford College [1960]
6. EPM-Marketing- “A Living Monument”, Sandlapper article, 1962
7. EPM-Marketing-Wofford College Profile, 1966-67, 1967-68, 1970-71
8. EPM-Marketing- “Wofford Way” Bumpersticker
9. EPM-Marketing-Appreciation Day, 1970
10. EPM-Marketing-Freshman [Typical Freshman], 1972
11. EPM-Marketing-Awareness Week, 1973
12. EPM-Marketing-Chain of Loyalty
13. EPM-Marketing-Historic District
14. EPM-Marketing-Wofford College – Advertisements
15. EPM-Marketing-Wofford College – Promotional Program
16. EPM-Marketing-Wofford College Anniversary Book
17. EPM-Marketing- “A Time to Remember,” 1989
18. EPM-Marketing- “Just the Facts,” 1994 –
19. EPM-Marketing-Communications- A Community Perspective 1993
20. EPM-Marketing-Welcome To Wofford Campus Guide
21. EPM-Marketing-Coupe de Ville filming, 1989
22. EPM-Marketing-Santa Claus Magazine [Japanese], 1991
23. EPM-Marketing-Graphic Identity
24. EPM-Marketing-Private Colleges and Universities, 1993
25. EPM-Marketing-Tim Allen- Wofford Sweatshirt
26. EPM-Marketing-Traditions
27. EPM-Marketing-Web Site, 1998
28. EPM-Marketing Memoranda, 1996-1999
29. EPM-Marketing-Integrated Marketing Planning, 1999
30. EPM-Marketing-Weighing the Wofford Way, 2000
31. EPM-Marketing-Trademark Registration, 2000
Wofford’s Image, 1979=1980 (in black binder)

Series 7 – Rankings
1. Rankings, Newspaper Clippings
2. US News and World Report, Newspaper Clippings
3. US News and World Report, 1983
4. US News and World Report, 1987
5. US News and World Report, 1988
6. US News and World Report, 1989
7. US News and World Report, 1990
8. US News and World Report, 1991

Box 6
Series 7-Rankings - continued
9. US News and World Report, 1994
10. US News and World Report, 1995
11. US News and World Report, 2001
12. South Carolina State Senate Resolution
13. Rankings, Time Magazine
14. Rankings, Peterson’s Guide
15. Changing Times, 1988
16. Southern Magazine, 1989
17. John Templeton Foundation
18. Chronicle Of Higher Education, Pay and Benefits, 1997-2000
19. Princeton Review, 2001
20. EPM-Rankings-Fiske Guide, 2002
21. Unofficial Insiders Guide to the 320 Most Interesting Colleges


Series 8 – Communications and Media Relations
1. Memoranda
2. Career Data, Class of 2000
3. WOCO-TV planning session notes, 1999
4. EPM Communications Office
5. News Releases, World War II (Kenneth Coates)
6. Wofford College News Letter, World War II
7. Television Bureau
8. Independent Colleges and Universities of South Carolina material
9. Young Leaders

Series 9 – Web Office
Website Files
Assessment

RG 721 – Self-Studies, Reports and files

SACS policy and procedure manuals, 1962, 1972, 1975, 1976, 1977, 1978, 1980

1965
Self Study Papers, 1965 (5 folders)
Manual for the Institutional Self-Study, 1965
Report of the Institutional Self Study, 1965 (3 copies)

1975
Records of the Self-Study, 1975 (11 folders)
Report of the Institutional Self Study, 1975 (3 copies)

1986
Records of the Institutional Self Study, 1985 (2 folders)
Report of the Institutional Self Study, 1986 (3 copies)

1996
Report of the Institutional Self Study, 1996 (1 copy)
Executive Summary, 1996 (1 folder)
Follow-up reports
Records of the Institutional Self Study, 1995-96 (1 cubic foot)

RG 730
Communications Office Press Releases, 1980-86

RG 731
College Calendars

RG 732
Wofford Today and Wofford Towers