Research the Company
The first step to a successful interview is finding out all you can about the company. Not only will the interviewer ask you questions, he or she will expect you to ask intelligent questions, as well. By researching ahead of time, you may also find out whether the company is a good fit for you.
The Internet contains a wealth of information about companies of all sizes. Don't neglect tapping into your network to see who you know who can help give you information that can give you an interview edge. Here's how to research a company.
Visit the Company Website
Visit the company web site, review the company mission statement and company history, products and services, management, stock information, as well as information about the company culture. The information is usually available in the About Us section of the site, but you may have to dig a bit deeper.
If you're not already using LinkedIn, you should be. Joining the Wofford Alumni Network on LinkedIn will give you access to hundreds of Wofford alums - some of whom may work for the company you're interested in. LinkedIn also features company profiles, which may provide more information on a company you're interested in. Through LinkedIn, you'll be able see any company connections, new hires, promotions, jobs posted, related companies, and company statistics. If you know ahead of time who will be interviewing you, scan their profile for insight into their job and their background.
Use Social Media
Check Facebook and Twitter. Become a fan of the company on Facebook and follow it on Twitter. You'll find information you may not have found otherwise.
Google and Google News
Search both Google and Google News for the company name.
Ask Your Connections
If you have a connection that will help you find inside information, use it. Do you know someone who works there? Again, check your connections on LinkedIn. Email, send a message, or call with a courteous request for help.