Kent Christian '00
Senior Manager, Marketing
National Basketball Association
B.A., Wofford College (2000)
During Interim of his senior year at Wofford, Christian successfully completing an internship at SFX Sports, a leading sports marketing agency based in Washington, DC. Upon graduation, Christian began his career working in the corporate consulting division of SFX Sports working on the account teams for Staples, Claritin & Heinz. Christian was responsible for negotiating sponsorship deals with team and league executives from the NBA, MLB and NFL as well as responsible for negotiating endorsement deals with numerous high-profile athletes. In 2002, Christian moved to the new SFX Sports headquarters in New York City, managing the account for CBS Sports and the NCAA, where he worked closely with corporate partners Coca-Cola, General Motors and AT&T.
In January 2005, Christian accepted a job in the Global Marketing Partnerships division of the NBA, managing the marketing efforts for NBA partners Nike, Coca-Cola and Anheuser-Busch. Christian moved to London in 2007 to help open a new NBA office, serving as the headquarters for Europe, Africa and the Middle East. In his current role, Christian is responsible for marketing the NBA throughout the region, including managing partners such as Nike and Coca-Cola as well as managing the marketing of the NBA games held in Europe.